How to build a business website from scratch in nigeria 2024: The Complete Guide

Having an online presence is crucial for any business that wants to succeed in today’s digital world. A professionally designed website allows you to share information about your company, services, and products with potential customers 24/7. It also helps boost your search engine rankings and visibility. However, building a website from scratch may seem like a daunting task if you don’t have any technical skills. But with the right guidance, it’s quite simple. This step-by-step guide will show you how to build a business website from scratch using free and paid tools without writing a single line of code.

How to Build a Business Website From Scratch

1. Pick a Suitable Domain Name

The domain name is the address that people will type into their web browsers to access your website. It should be short, memorable, and relevant to your business. Try to pick something incorporating your brand or business name that’s also available as a .com or .ng domain extension. You can check availability on sites like GoDaddy. Once you’ve chosen a domain name, you’ll need to purchase and register it for a yearly fee.

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2. Select a Web Hosting Provider

Web hosting provides website storage and an Internet connection so visitors can access your site. Some popular Nigeria-based hosting providers include Siteground, Buyshared, and WebHostingHub. Make sure to pick a plan that offers reliable 99.99% uptime, ample storage and bandwidth, and a user-friendly control panel. You’ll also need hosting to install WordPress, which we’ll cover next as the best platform for building a dynamic website from scratch in Nigeria.

3. Install WordPress on your Website

WordPress is a free and open-source CMS (content management system) that makes website building a breeze. With millions of extension plugins and professionally designed themes available, you can create anything from a simple blog to a full-fledged online store. After signing up for hosting, you’ll be able to install WordPress with just a few clicks through your hosting provider’s control panel or one-click installer. Make sure your server meets WordPress’ system requirements to avoid any issues.

4. Choose a WordPress Theme

The theme dictates your website’s overall design and layout. Browse through thousands of free and premium themes in the WordPress directory to pick one that matches your brand and needs. Popular eCommerce-friendly options include Astra, Storefront, and Avada. Once activated on your site, you can further customize the theme using the WordPress visual editor.

4. Add Key Website Pages

Your homepage, AboutUs page, contact details, service/product listings, and blog should be self-explanatory. But don’t forget additional useful pages like FAQs, testimonials, privacy policy, etc. Create nested page hierarchies using WordPress’ built-in page builder for better navigation. Be sure to add your contact info, operating hours, social profiles, and a contact form so visitors can easily get in touch.

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5. Optimize Your Site for SEO

Search engine optimization helps boost your authority and rankings in search results. Add relevant keywords throughout your pages, publish quality content regularly, optimize images/files, fix any site errors, and submit an XML sitemap. Google’s SEO plugin and Yoast SEO are great WordPress extensions to check your technical, on-page, and off-page SEO.

6. Promote Your Website

Don’t keep your masterpiece website a secret! Develop an email list and promote exclusive content and deals. Run social media contests for user-generated content. Build backlinks from high authority websites and forums by guest posting or link exchanges. Create business listing profiles on Google My Business, Bing Places, and Yahoo Local to gain local SEO benefits.

 

Frequently Asked Questions

How much does it cost to build a website in Nigeria?

Building a basic informational website can cost $200-$500. For an e-commerce site with online booking or store capabilities, expect to pay $1000-$5000 depending on features, customization level, and ongoing maintenance costs.

Is it better to build your website or hire a designer?

If budget allows, hiring a WordPress developer saves time and ensures quality. But with free resources like WordPress, even non-techies can create attractive websites on their own with some research.

How long does it take to build a website?

A simple 5-page site takes around 1-2 weeks to build from scratch. Larger e-commerce sites may require 2-3 months depending on requirements. You can speed up the process by investing in professionally designed templates.

What is the best website builder for Nigeria?

WordPress is the most flexible and commonly used CMS for all types of websites in Nigeria. Wix and Squarespace are also excellent drag-and-drop builders for beginners.

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What are the advantages of building my website?

You gain complete control over content, design, and functionality. It’s very cost-effective compared to hiring someone. And owning the hosting/domain gives you independence.

Is it possible to build a website for free?

Yes – you can create a simple site using free website builders like Wix, WordPress.com (with ads/limited features), or Blogger. Just be aware of performance limitations and loss of customization.

How do I get more website traffic?

Promote via social media, Google Ads, and direct outreach. Publish high-quality, shareable content consistently. Perform on-page SEO and link building to improve organic search visibility.

Should I include an online store on my site?

eCommerce can boost revenues but involves additional development/transaction costs. Consider starting with a “Request Quote” section and adding full functionality once traffic grows.

 

Conclusion

With the right tools and steps outlined in this guide, any motivated entrepreneur can build a business website that profiles their brand beautifully online. Focus on building a user-friendly, well-optimized site with engaging content. Review and refine continually based on Google Analytics for better performance over time. Wishing you every success!

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